Welcome to DirectBooker

Skip the middleman—direct is best!

Search is moving to AI. Will your hotel be there?

DirectBooker is the first AI-native, supplier-aligned service that solves the aggregation problem for direct bookings. We provide the comprehensive hotel comparison that travelers demand, while featuring your best rates, offers and amenities that OTAs can’t match. And the bookings go straight to you.

Why hotels are joining DirectBooker

AI Platform Visibility

Don't get left behind.

As travel search moves to conversational AI, DirectBooker is your key to being found on the largest AI platforms through our integrations with Claude, ChatGPT, Gemini and more.

Showcase Exclusive Offers

Your best deals, front and center.

Highlight your unique offers—from loyalty program discounts to direct booking benefits—that aren't available on OTAs. We make sure travelers see them.

Capture Top of Funnel Intent.

Cut commissions. Own the customer.

Say goodbye to OTA domination at the top of the funnel - aggregated direct hotel rates let you reach travelers while they’re still dreaming, and cut OTAs out of the process.

Simplify the Process

Connect once, surface everywhere.

With one connection to DirectBooker, your hotel data is automatically delivered to all of our AI partners, including direct booking links to your platform.

Aggregation equals visibility — here’s how it works

When travelers search for hotels, they want comprehensive options. Individual hotels or chains can only provide information about their own properties—missing the comparison capability travelers demand. AI platforms won't query thousands of individual hotel endpoints for every search. DirectBooker works with hotel chains and connectivity providers to aggregate direct rates, amenities and, most importantly, direct booking links — and feeds those directly to the AI platforms.

Hotels provide availability, rates & inventory (ARI) data feed

Hotels provide their real-time, best offers either directly, or via a connectivity partner. This can be as simple as providing your existing Google hotel feed, or asking your connectivity partner to do so.

DirectBooker aggregates comprehensive inventory across partners

Partner data is normalized into a single, highly performant endpoint.

AI platforms query DirectBooker for hotel comparisons

DirectBooker serves aggregated direct offers, including direct booking links.

Travelers receive comprehensive options with direct booking links

Guests can comparison shop all of the best direct rates through a conversational interface.

Bookings flow to your hotel's official channels

When travelers are ready to book, they are passed directly into your channels > web, phone or AI agent.

Why AI Optimization Isn't Enough

Hotels are spending time and energy on traditional AI optimization tactics, but DirectBooker's approach to providing aggregated hotel data via Model Context Protocol (MCP) augments these individual efforts by providing trusted, real-time data directly to foundational AI platforms. Why is aggregated data via a single MCP server preferred?

MCP Data Gets Priority

LLMs trust and prioritize data from MCP servers over traditional web crawling and SEO-optimized content — comprehensive ARI data eliminates inaccuracies from stale training models and compressed web information

MCP bypasses SEO

MCP delivers clean, structured data in AI-native format that dramatically reduces token costs and expensive processes instead of fighting outdated and often manipulated SEO optimization tactics

MCP Showcases Rich Content

This approach also enables hotels to surface unique selling points like loyalty benefits and exclusive amenities that shallow web content can't convey, and OTAs will never feature

Reshaping travel distribution

Just as Google Search replaced traditional travel agents, AI is replacing Google as the primary travel planning entry point. This creates a once-in-a-generation opportunity to reshape distribution. Dive into our latest insights here.

The DirectBooker Team

Our team has combined over 50 years experience in the online travel, hotel search and travel planning as leaders from Tripadvisor, Google Travel and now, DirectBooker. We’ve built hundreds of feeds and served accurate prices at the largest travel websites on the planet. Now, we’re ready to do it again.

Sanjay Vakil

Co-founder, CEO

ex-Tripadvisor, ex-Google Travel

George Madrid

Co-founder, CTO

ex-Google

Theresa Meyer

Co-founder, CPO | COO

ex-Tripadvisor, ex-Time Out

Axel Bichara

Board Member, Advisor

Co-founder & general partner of Baukunst

Richard Holden

Board Member, Advisor

ex-VP of Google Travel

Steve Kaufer

Board Member, Advisor

Tripadvisor cofounder

Take the next step

Our mission is to connect travelers who want to book directly with hotels who want to delight them.

We're building the infrastructure that makes direct booking the easiest, most rewarding choice in the AI era. Find out more about taking the next step.

Request demo

Recent news in AI-based travel search

The travel search landscape is evolving rapidly. This is a collection of stories from across the industry that we’re excited about.